Al Hamra champions local communities through year-long partnership with RAK Sparrows
Ras Al Khaimah; March 2, 2020: Al Hamra, the leading real estate developer, services provider, and investment company in Ras Al Khaimah, and one of the key supporters of major sporting events in the Northern Emirates, has strengthened its commitment to promoting the local community with its new sponsorship deal with prize-winning dragon boat club, RAK Sparrows.
Aligned with the Emirate’s vision, Al Hamra has been a long-standing advocate of the importance of diversity, inclusion, and partnering to promote good governance and integrity in sport.
Building on their earlier partnership, Al Hamra is continuing to support RAK Sparrows this year in their quest for greatness in a team sport that demands power, speed, synchronisation and endurance. The sponsorship of such community-centred initiatives underlines Al Hamra’s destination enhancement strategy to offer residents and visitors an integrated lifestyle experience.
Al Hamra aims to offer residents and visitors vibrancy and diversity in food, culture, shopping, sports, events and entertainment—makes for not just a top leisure destination, but a leading international business hub.
Benoy Kurien, Group CEO, Al Hamra, said: “Al Hamra is proud to be a sponsor of the RAK Sparrows dragon boat club in the Emirate. As we move to become an integrated destination, our focus is on ensuring that all our efforts including, sponsorship of local initiatives, represent our end-goal to be the destination of choice. Through our support to this professional and influential sport, which highlights our destination enhancement strategy, we can directly contribute to building local talents and promoting team-spirit. We wish the team all the best at the event that brings some of the finest talents from across the world to Ras Al Khaimah.”
RAK Sparrows is the reigning dragon boat champion and has won multiple races in the past years. The boat club will battle it out in the waters at the upcoming RAKIMC Dragon Boat Championships 2020 being held at Hilton Garden Inn on March 6 in Ras Al Khaimah and on April 17-18 at Turtle Beach located in Marjan Island Resort & Spa.